Advertising on search engine results
After each search, besides the organic results, Google displays some ads at the top right, as well as the bottom. These results are displayed to target users based on paid advertisements, whose cost depends on many factors: economic ones (cost/click CPC) and qualitative ones (web developments, advertising editing). This is where the professional who customized the advertising campaigns comes in –the person who can provide solutions and ensure the best possible cost.
Google Display Network Advertising – Video Campaigns
Google has a huge network of cooperating websites that essentially "rent" advertising space to promote their clients. An important tool with enormous potential, the main one being the iterative approach of the potential customers of a website. This is the answer to the question "why do we sometimes see ads on various websites that really interest us?" Equally important is the role of advertisements via video in various online platforms, such as YouTube, Vimeo, etc.
The advantages of online advertising compared to traditional media (TV, radio, press) are infinite. The most important benefit of online advertising is that everything is MEASURABLE; it is easy to calculate your return on investment (ROI), so you can appreciate the excellent value generated from your online marketing budget.
Especially when it comes to the Google AdWords advertising system, you can measure the clicks, as well as calculate how much profit you have made from these clicks compared to how much you have spent on those ads. For example, it is possible for a business to see even an e-shop sales total from the pay-per-click advertising. Thus, each business can always have a full picture of the advertising progress being made, as the result is promptly displayed and, above all, it is MEASURABLE.